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Trends summer 2023
Fashion

Trends summer 2023

A trend earns a place in your wardrobe only once it outlives its season — not just its moment on the runway.

We're continuing our look at this season's fashion trends, so you can shop with intention afterward. We've picked out the ones that won't fade after one season and will stay with us for years to come. Keep reading, it gets interesting!

TOTAL WHITE

We're starting the new season with a blank page (quite literally). To keep total white looks from feeling flat: mix different textures, and add bold accents through accessories (a red lipstick counts too).
FLORALS

It's hardly a surprise that florals stay relevant across spring-summer collections. But this print, and floral motifs in general, remain a trend this season too.
Orange

Juicy orange Tangelo is rich in vitamins and flavor. By the way, orange is a very "friendly" color: it pairs with practically every shade on the spectrum.
Fuchsia

The bold Beetroot Purple shade nods to nature's own fruits. Vivid fuchsia is one of the most vibrant color trends of summer 2023.
Cobalt

This rich, bright, deep blue is impossible to miss. Most of us just call it "electric blue."
Office Style

Office style is the season's go-to among celebrities. These are the looks that make it effortless to feel elegant, decisive, beautiful, and simply yourself.
Stripes

Stripes can rightfully be called the hit of summer 2023, especially in summer dresses, sundresses, blouses, and even beachwear.
Macchiato

Macchiato is a softly "dusted" brown. Cozy and warm. The perfect match for an easy, relaxed look.
We believe in a conscious approach to buying clothes. That's why we recommend paying attention to the slow trends in particular.

From theory to practice: once you know about a trend, don't wait for summer to arrive. Start wearing it early, ahead of everyone else!

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