Summer '23 Trend Report: Prints and Shades to Know
Trends

Summer '23 Trend Report: Prints and Shades to Know

Choosing a print isn't about trends — it's about how much attention you're willing to give it.

Floral Motifs

As is tradition, spring and summer bring clothing that "blooms" in every shade of the rainbow. Floral-print dresses are a particular favorite.

Two dresses with floral print by Natali Bolgar: blue classic and white with open shoulders — delicate spring look

Stripes

Striped clothing has never gone out of style, and this season is no exception. Stripes have become the universal choice for work looks, leisure, relaxed downtime, and casual get-togethers.

Dark navy and white striped dress by Natali Bolgar — with belt and short sleeves for everyday look

Fuchsia

This season, the shade leans much closer to the classic Barbie pink. Its trend status is fueled by the movie about the iconic toy's world, set to release in 2023.

Dress and suit in bright fuchsia shade by Natali Bolgar — trendy color of the season, in Barbie style

Electric Blue Lemonade

Electric blue lemonade is a vivid blue that brings a radiant, energizing charge to the summer palette.

Dress and suit in bright electric blue by Natali Bolgar — rich shade of summer palette

Macchiato

The color of coffee softened with milk — warm and deeply cozy. It might not be the most obvious pick for a hot summer, but it absolutely deserves a place in your stylish wardrobe!

Look in warm macchiato beige by Natali Bolgar — shirt cardigan for summer looks

Abstract

If you're a creative soul who uses clothing as a form of self-expression, brighten your hot season with abstract prints. Both bold, oversized patterns and delicate, small-scale ones are on trend.

Suit in abstract black and white print by Natali Bolgar — wavy pattern for bold look

Sky Blue

This pastel shade of blue works just as well in the city as it does on a beach stroll. It's easiest to pair with equally soft, muted tones.

Dress and suit in delicate sky blue by Natali Bolgar — pastel shade for city and beach

Classic Green

A pure green — not too dark, not too light. It's vibrant and lively, making it a wonderful choice for the warm season.

T-shirt and suit in juicy green by Natali Bolgar — cheerful shade for warm season

View all this summer's trending styles